22 New Instagram Updates in 2024: A Detailed Overview
With more than 2.35 billion users worldwide, Instagram remains one of the most popular social media platforms on the social media landscape. Instagram never fails to surprise us with new features that are truly exciting and make the user experience on the app much smoother and more amazing. However, since the social media platform is constantly changing, it becomes quite challenging for everyone to keep up. We have created this handy article that covers all the new Instagram updates in 2024, including those from the past, which you might have missed, as well as the most recent ones for 2024.
1. Reel Length Expansion
Although the attention span has decreased from 12 seconds to 8.5 seconds, and shorter videos are a smart move, 90 seconds wasn’t enough for many creators who wanted to convey their message effectively. The primary idea has always been to convey the message, and supporting that, Instagram has expanded the maximum length from 90 seconds to 10 minutes.
2. Long Format Post
Imagine scrolling… and scrolling… never reaching the end. Instagram just leveled up and introduced a new post format update! Now, you can post long-format posts. You can unleash your creativity with this new Instagram Updates in 2024 where you can create long-format posts (1108 x 3784px). Most of you might have been seeing such long-format Instagram posts lately. How did you like the feature? Well, it’s something new and exciting. You can also post in this format. Read the posts below for details.
3. You Can Now Zoom in on Instagram Profile Pictures
We know you have been in that situation where you need to go to some third-party app to view Instagram profile pictures in full size. But not anymore! Instagram hears you, and with the new Instagram updates in 2024, Instagram brings you the feature where you can zoom in on any profile picture. All you need to do is press and hold a user’s profile picture from the level of their profile page.
4. A/B Testing
As the name suggests, test different captions and thumbnails on your mobile device to see what performs better. Reel creators will be able to test four different versions of each Reel, with alternative captions and/or thumbnail images, and Meta will automatically display the winning variant based on which variation sees the most engagement after 30 minutes.
5. Instagram Reel Templates
Many of us struggle to find the right direction to use pictures/videos and let’s admit, some of us are too lazy to even open any app to edit, add transitions, and then post the reel. This is the foremost reason we end up not uploading anything. But now, with the new Instagram updates in 2024, you can create and post content in no time. Instagram has introduced templates where you will find a hub of templates from various creators. You can choose any and create your reel in a few seconds. Instagram surely favors the lazy ones!
Here’s How You Can Use This:
6. Let Instagram Make Reel for You
While offering inspiration and templates was a great start, this social media platform takes it a step further with new Instagram updates in 2024 by providing an exciting and essential feature that’s creating the reels for you!! Yes, now Instagram is doing the work for you – let it create a reel.
Here’s How You Can Assign the Work to Instagram:
7. New Reel metrics
Since reels are the highlight of this social media platform, Meta has now Reels-specific Reach broken down by followers and non-followers, distribution scores, and retention graphs. It’s also adding more insight into Reel replays to further contextualize your engagement.
Read This to Gain Insights:
8. Add Memes Directly During the Reel Edit
Meme culture is dominating Instagram, and the platform couldn’t help but bring a feature that will help you save time and create relatable/funny content. Along with many new Instagram updates in 2024, Instagram has introduced a new feature named “Clip Hub.” It has rolled out, allowing you to search for any popular meme and add it to your reel while editing. Such a time-saving feature, isn’t it?
That’s How You Can Use It:
9. Control Whose Content You Want to See
You surely don’t want your feed to be flooded with random posts. Now, you can control what you want to see. Tap Instagram in the top left corner of your feed, then tap Following. The following shows posts from people you follow on Instagram. Photos and videos will appear from newer posts at the top to older posts as you scroll down.
10. Instagram Introduces AI Stickers for Stories and DMs
New Instagram updates in 2024 have surprised everyone, and among these exciting features is the introduction of AI stickers for DMs and stories. This feature allows you to customize your stickers using AI. Just click on the “AI sticker” option, type in what you want to create, and there you go! Give it a try now (if you have it 🙂).
See the Detailed Video:
11. Instagram Tests Out Location Tags in Notes
Notes have already been rolled out back in 2022 for sharing a quick thought with your followers or people in your close friend list. Now, Instagram is testing out the location tags in Notes. , and a select group of users can add location tags that link to the Instagram location page for a given place.
12. Instagram’s New Group Profile Feature
This is similar to Facebook groups, Instagram is now testing a group profile feature that enables multiple users to collaborate and share content on a single page. With this, individuals, and communities on Instagram can share a space for collaboration and collective content creation.
Here’s How You Can Get Started:
13. Multiple Links in Bio Update
Gone are the days when you had to create a link tree to place all your links in one place, Instagram has introduced a multiple links addition option in your Instagram bio. All you need to do is to tap Edit profile>links>add external links. Drag and drop to set the order.
14. You Can Now Schedule Posts Within the Instagram App
Instagram is going the extra mile to meet all your needs. So, with this update, you can now schedule your post within the app itself. This has added a whole new experience for users. However, you won’t be able to cross-post the content on different social media platforms. To schedule your post within the Instagram app, just go to Advanced Settings while creating your post, click on the Schedule option, and set the time as per your preference.
15. Instagram Map Search
Do you know how Google Maps works? If yes, then it’s just like that. This feature allows users to find the location of different businesses within the Instagram app. You can easily access information such as location, and prices of products and services, marked with the business’ location by clicking on a specific location icon on the map.
You can spot this on Instagram’s regular browser that you use to search for other accounts, hashtags, etc.
16. New Instagram Story Interactive Stickers
You might come across new stickers from time to time. Here are some of the most current sets of stickers that are recently added.
Here Are Some of the New Features:
1. Cutouts:
No need to use third-party apps for removing the background; you can now do it through this feature.
2. Add Your Templates:
Interacting with people has become easier with this customized templates feature. You can choose from multiple options and create your version!
3. AI Stickers:
Create an AI image from any instruction; it’s fun! Give it a try.
17. Instagram Grid Pinning
Most of you have already been using it, you can now pin your best three contents.
18. Instagram Posts Collabs
Another useful feature that Instagram has introduced is that you can now create collaborative posts. The post will appear both on your feed and on your collaborator’s profile. You can have more than two collaborators on a post.
To create a joint post, you need to create your regular post (Reels also work), then click on Tag people, and then on Invite collaborator.
19. Reels Visual Replies
Many of you have already started using this amazing feature but if you have no clue about it, let us explain it to you. This new feature is called ‘Reels Visual Replies’. This feature allows you to reply to comments and posts using videos.
This feature is yet another great way for creators/brands to engage with their followers by creating content inspired by their activity in the comments section.
20. Polls in Captions
Polls are a great way to get feedback from your customers quickly. They’re easy, and people don’t hesitate to click on their preferred options. You’ve seen polls in stories and reels, and now you can use them in your captions too. This is an effective way to talk with your followers and keep them interested while making improvements based on what you learn.
21. Group Chat Conversation Starters in Notes
Instagram is in the process of testing a new feature called Notes prompts. This feature provides users with an additional way to enhance and enliven their group chats by sharing commonly used conversation starters. Users can pose questions, and others can view and respond to them in a visible panel, fostering interaction among all group chat members.
22. Instagram Broadcast Channels
The Instagram update launched in the previous year, Broadcast Channels provides a platform for brands, creators, and influencers to send important updates to their followers who have opted in. Throughout this article, we’ve emphasized the significance of personalization and engagement, and Broadcast Channels align perfectly with these principles. This feature enables you to share exclusive content, updates, polls, early access links, and announcements directly in your followers’ inboxes. Additionally, it serves as a useful tool for guiding users towards previous posts they might have overlooked.
Watch Mosseri Throwing Light on Broadcast Channels:
Conclusion
Instagram is rapidly evolving and consistently enhancing its user experience with an exciting range of updates now and then. Whether it’s small updates or introducing entirely new features, this social media platform never fails to surprise its users. Do you want to leverage this platform to grow your business? Let us guide you through. We are 10XLoud, a leading digital marketing agency that specializes in helping businesses from all walks of life grow on this dynamic platform. Contact us today for a free consultation and get a tailor-made marketing strategy now!
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